From Page to Stage: Crafting the Ultimate Author Road Trip
In the realm of literature, the book tour once held a regal status, a procession of cities and bookstores graced by the author's presence. Today, however, the landscape has shifted, and the traditional book tour, sponsored by publishers and spanning multiple cities, is a fading relic.
Enter the self-directed book tour, a DIY expedition undertaken by authors themselves. This path, while demanding, offers the freedom to shape a tour that resonates with their unique voice and work.
Embrace Familiar Shores
When embarking on a book tour, consider the adage, "All roads lead to home." Choose venues where you have a loyal following, friends, and family who will eagerly spread the word. These familiar faces will not only fill the seats but also create a warm and welcoming atmosphere.
Collaboration: A Shared Journey
If your book shares themes with another author's work, consider teaming up for joint events. This collaboration expands your reach, introducing your book to a new audience while fostering a sense of camaraderie.
Beyond the Bookstores
Venture beyond the traditional bookstore setting. Libraries, community centers, literary hubs, museums, cafés, universities, book clubs, and historical societies are all potential venues for captivating events.
Infuse Your Events with Novelty
Unless your name carries the weight of literary stardom, a simple reading may not entice crowds. Offer something more: a travel-writing workshop, a Q&A session, or a discussion on your book's themes. These interactive elements engage the audience and leave a lasting impression.
The Virtual Realm: A Digital Rendezvous
For those with limited time or resources, the virtual book tour offers an alternative. Engage with readers through guest posts, Q&As on social media, or even virtual events hosted on platforms like Google Hangouts.
Tips for a Successful Tour
Planning is Key: Dedicate ample time to scheduling events and promoting your tour.
Budget Wisely: Determine your financial constraints and plan accordingly.
Embrace the Challenge: Recognize that book tours require dedication and effort.
Savor the Experience: Enjoy the journey, connecting with readers and fellow authors along the way.
Remember, the book tour is not a rigid formula but a creative canvas. Let your imagination guide you, and you'll unlock a world of possibilities, transforming your book tour into an unforgettable literary adventure.
Book Tour Planning 101 by Midge Raymond (janefriedman.com)